G-Shock No Comply: a story about bending to no one, rising above the confines of your conditions

It´s been 35 years since CASIO engineer, Kikuo Ibe, introduced the indestructible G-Shock watch, and to celebrate the milestone, the brand has launched GA-710GB, an exclusive, numbered, only-500-units-worldwide limited-edition timepiece called “No Comply”.

The highly expected model successfully encapsulates CASIO’s G-Shock values: abundance of technological features, shock-resistant structure and fierce style. The limited edition is presented in an very popular black and gold combo, and accompanied by a matching bandana.

Nowadays the G-Shock guys are unstoppable. Featuring durable and flexible resin band, tough mineral glass, the resistance of the watch, waterproof up to 20 bars, becomes an indisputable factor. The eye-catcher comes with the possibility of configuring up to 5 daily alarms, 5 years of battery life, universal time function and automatic calendar. Besides that, the precision of its stopwatch and timer is among the most powerful on the market.

For this very special launch, the company pays homage to the old-school skateboarding trick “No Comply”, with the same nonconformist soul as the just released limited-edition timepiece. Starring teen artist grime MC Novelist and pro skaters Lucien Clarke and Benny Fairfax, the campaign represents the 80´s skater lifestyle.

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