Puma Jamming: Step change in trainer technology

By Friday, November 10, 2017 0 Permalink 0

The just released Puma Jamming, rendered in form-fitting Forest Night & Black evoKNIT, boasts brand new technology: NRGY beads, captured in a clear midsole for ultimate cushioning customized for your step, no matter whether you’re running, training or just heading out on the town.

The game-changing raw, free-floating NRGY beads move, jam and collide inside the clear midsole, resulting in unrivalled energy return and comfort.

JUST DROPPED! Puma #Jamming with raw NRGY beads that move with you. Limited release. In store & online.

Una publicación compartida de Elite Marbella – Puerto Banús (@elitemarbella) el

“When we were looking at comfort and energy return”, said Karin Baust, General Manager of Running and Training for Puma, “we realized that there was no shoe on the market that offers an entirely bespoke experience when walking or running in a shoe. The way the beads shift in the sole of the shoe with your movements means that every footstep you take will be supported perfectly by a new formation of beads. This really is as tailored as it gets.”

Adidas Originals by Alexander Wang, Season 2 Drop 3 is HERE!

By Saturday, November 4, 2017 0 Permalink 0

Spirit of freedom captured by Juergen Teller.

The latest drop from the raving and cycling fusing season 2 story of a tribe bike messengers tribe is here, and it won’t be for long.

Unconventional updates of the iconic silhouettes rendered in glossy satin and allover print nylon ripstop, Hike Lo sneakers with 3-stripe motif executed in silicone dots and more.

🔥@tarajiphenson in the new #adidasOriginalsxAW reversible puffer jacket, worn over the graphic hoodie and jogger. #WANGSQUAD

Una publicación compartida de ALEXANDER WANG (@alexanderwangny) el

Adidas Originals F/1.3 PK boots, built to stand up to any weather

By Friday, October 27, 2017 0 Permalink 0

Great news from Puerto Banús: after an extremely successful last week debut of adidas Originals winter Atric Pack, the boundaries-pushing F/1.3 PK boots have just dropped in a traffic-stopping scarlet & shock purple colorway!



Rendered in adidas weather-resistant Primeknit upper with protective overlays and extra insulation, these unconventional, ultralight, sock-like fit babies with reflective midsole webbing wrap and laces (and lets not forget the contrasting, camera strap-inspired heel pull feature!) are built to stand up to any weather.

Happy Friday (and a very happy weekend)!


ELITE. 30 years of extraordinary choices.